About

About Us

Indigo has a long-standing commitment in the communities where our employees and customers work and live. We are devoted to children’s literacy, and partner with high-needs schools and their communities across Canada to ensure their children have access to new and engaging books. Indigo also has programs that extend support beyond these high-needs schools. The Indigo FUNdraisers make it easy for all schools and community groups to earn funds for the programs that matter to them.

Indigo Online FUNdraisers
Online FUNdraisers

Indigo Online FUNdraisers earn instant support for your group or school through your online shopping campaign. Your school or group will receive 15% in cash or 20% in eGiftcards for every $25, $50 or $100 Indigo eGiftcard sold. Launch a fundraising campaign today!

In-store Fundraisers
In-store FUNdraisers

Indigo also offers In-store FUNdraisers for schools or community groups that want to be connected to their local Indigo or Chapters store. When your organization hosts an In-store event, Indigo donates a percentage of all your purchases made by invited guests: either 15% in cash or 20% in Giftcards. Learn more and book an In-store FUNdraiser.

Our Special Focus: Children's Literacy

As booklovers, we at Indigo are passionate about children’s literacy. Early literacy fosters a lifelong love of reading, boosts confidence and self-esteem, and is a foundation for future academic and professional success. Learn more about what we are doing to help high-needs schools and their communities ensure that their children have access to new and engaging books.

Love of Reading

The Indigo Love of Reading Foundation helps schools in challenged communities combat the devastating effects of provincial cutbacks and reduced budgets. Every year, Love of Reading commits $1.5 million through its Literacy Fund to transform 20 high-needs Canadian elementary schools and their students’ lives. Since 2004, it has committed $13.5 million to 150 schools and impacted the lives of 42,000 children across Canada. Learn more or apply for a Literacy Fund grant.

Adopt A School

For three weeks every fall, Adopt a School unites Indigo employees, customers, schools and their communities in raising money to rejuvenate high-needs elementary-school libraries across Canada. Want to help put one book in the hands of every child at a local school? Learn how your school can be adopted or how you can support a school in your community.